My Personal Philosophy Of Teaching Essay - 2022 Words

Teaching is a career that takes patience, passion, and desire. Since I was about ten years old, my passion has resided in teaching, specifically special education teaching. When my aunt adopted my twin cousins and found out they were autistic, I never would have expected the hard road she would have to go down in terms of their education. My motivation to teach has always been and always will be my cousins. Without them, I would have never found the desire and love I have for special education children. A quote by Magic Johnson that I feel describes why I want to be a special education teacher perfectly is, â€Å"All kids need is a little help, a little hope, and someone who believes in them.† Special Ed children, no matter how they must be taught or how much they can comprehend, have the same rights to an education as any other child. My personal beliefs on education stem not only from what my aunt went through, but from personal experience. I feel education has become so tec hnologically based that students feel they no longer need teachers. There are also many teachers that substitute using technology for teaching their students. Toyama (2006) noted that â€Å"supervision from human teachers, parents, and mentors is the only known way of generating motivation for the hours of a school day, to say nothing of eight to twelve school years.† Technology is a resource for teaching, it is not the teacher. Students cannot be motivated by technology and cannot flourish within a room whereShow MoreRelatedMy Teaching Philosophy : My Personal Philosophy Of Teaching932 Words   |  4 Pages This is my personal philosophy of teaching. This is my belief about teaching and learning and how I will put my beliefs into classroom practices. First and foremost, the purpose of education is to educate students so that they can be ready for the real world. It should prepare students for life, work, and citizenship. To do this, education should teach one to think creatively and productively. In addition to preparing students for the real world, all students should be able to read and comprehendRead MoreMy Personal Philosophy Of Teaching797 Words   |  4 PagesPhilosphy of Teaching The the purpose of this paper is to identify/describe and discuss my personal philosophy teaching. As I describe my theory of learning I will talk about experiences that have affected me. As well as identify areas of pedagogy that have influenced my personal philosophy. I will then describe how my philosophy teaching guide my teaching style. Personal Experinces My personal philosophy of teaching has its foundations in my experiences as a student. These experiences as aRead MoreMy Personal Philosophy Of Teaching895 Words   |  4 PagesMy philosophy of teaching is that every child should be treated equal and should have the right to learn and get a good quality education. Every child has the ability to learn. It is my job as a teacher to make sure that every student has a chance to learn while in my classroom. My classroom will be based on multicultural education. This will create an equal learning opportunity for all my students. I will treat all of my students equally and with respect no matter what kind of diversity I may haveRead MoreMy Personal Philosophy Of Teaching Essay2027 Words   |  9 PagesMy Teaching Philosophy Teaching is a career that takes patience, passion, and desire. Since I was about ten years old, my passion has resided in teaching, specifically special education teaching. When my aunt adopted my twin cousins and found out they were autistic, I never would have expected the hard road she would have to go down in terms of their education. My motivation to teach has always been and always will be my cousins. Without them, I would have never found the desire and love I haveRead MoreMy Personal Philosophy Of Teaching Essay2163 Words   |  9 Pages PERSONAL PHILOSOPHY OF TEACHING First and foremost, I believe that the task of every teacher is to provide a safe and stimulating environment that fosters learning and development intellectually, emotionally, physically and socially. My personal philosophy of teaching is largely based on the idea of student-centred learning. I believe that students have just a big role to play in the learning process as a teacher, and with that, comes the need for collaboration between students and teachers.Read MoreMy Personal Philosophy Of Teaching1779 Words   |  8 PagesTeaching in the modern classroom presents challenges many previous educators have not been faced with. The Melbourne Declaration of Educational Goals for Young Australians (Ministerial Council on Education, Employment, Training and Youth Affairs [MCEETYA], 2008) states that today are students will become â€Å"successful learners, confident and creative individuals, and active and informed citizens†. In order for educators to meet these demands, they wi ll need to consider how they will prepare studentsRead MoreMy Personal Philosophy Of Teaching3307 Words   |  14 PagesSECTION 1: Teacher Identity Write your Personal Philosophy of Teaching based upon your reading and learning in this unit. Refer to aspects including: attributes of an effective teacher, student engagement and motivation, catering for diversity (500 –800 words). Teaching as a profession is not easy; teachers must offer the highest level of care and education to all students in an encouraging and positive environment every single day. This can be done by creating a feeling of acceptance and sense ofRead MoreMy Personal Statement On Teaching Philosophy881 Words   |  4 PagesTeaching Philosophy Why I Am Here†¦ I am here to help my students become their best self. I am here to help my students in their education and to help them become better people and citizens. As a teacher, my goal is to help my students succeed in any way I can. I became a teacher because teaching gives me a chance to help kids grow and develop a love for learning, instead of a loathing for school. I want to be a teacher because I want to make a difference. I will make a positive impact on my student’sRead MorePersonal Experience: My Teaching Philosophy2434 Words   |  10 PagesTeaching Philosophy My philosophy of teaching is deeply rooted in nurturing the potential each and every student in my classes. Providing a creative environment that allows self assessment, growth, group interaction and mentorship are at its very core. Having taught in Higher Education for many years, and as an instructor of Media Arts and Animation, and Game Design, I have had the amazing opportunity to work with some of the brightest and creative young professionals. Teaching has not onlyRead MoreMy Personal Philosophy On Teaching And Implementing A Pbss Over The Last Five Weeks Essay1082 Words   |  5 Pageshave been fortunate enough to further my understanding of an administrator s role in developing and implementing a PBSS over the last five weeks. In gaining a broader depth of knowledge from a leadership perspective, I am learning the responsibilities and grit it takes to succeed in a larger role. During this research driven study, I have discovered the many facets that create a positive le arning environments for learning. An area that I have focused most of my energy on is, creating a desirable school

A Comparison Of Aids And Ebola Essay - 1376 Words

A comparison of AIDS and Ebola Doctors, as well as medical researchers, have often stated that there exist similarities as well as difference between HIV Aids and Ebola. The most notable similarity is that the two are viral conditions. Consequently, they can be compared based on characteristics common to viral diseases. The two spread through contract with body fluids of infected persons. Ebola and HIV are incurable illnesses that result in widespread stigma. However, both differ greatly despite the fact that they are virally transmitted. Their emergence is traced to the African continent (Jin, 2015). If left untreated, they turn out to be fatal. Governmental authorities, as well as non-governmental institution, have made tremendous efforts in curbing the spread of these killer diseases all over the world. Background information on HIV-AIDS The Acquired Immune Deficiency Syndrome denotes a spectrum of conditions that are caused by the HIV virus. Infection with this disease does not result in the instant occurrence of the related signs and symptoms. However, an individual is likely to experience flu-like symptoms after he or she is infected with it. Eventually, the person experiences a prolonged period of apparent health with no visible signs. On progression, the infection adversely interferes with the immune system of the individual. The weakening of the body’s defense system increases the risk of recurrence of common infections and opportunistic illnesses thatShow MoreRelatedThe Epidemic Of Infectious Disease1710 Words   |  7 PagesWestern Africa, are HIV and Ebola, respectively (Wainberg et al., 2014). Similarities Differences Between Two Viral Killers: HIV Ebola HIV and Ebola share similarities with respect to suspected origin and routes of transmission but the outcomes for these two infections are vastly different (Tambo et al., 2016). Both viruses are zoonotic in nature, with primates as the known original hosts for HIV and bats and primates hypothesized to be the original hosts for Ebola (CDC, 2015). Routes of human-humanRead MoreThe Epidemic Of Ebola And Hiv / Aids Essay1363 Words   |  6 Pagesa cure or vaccine available, thereby obliterating the human race if it were to spread. Notable cases include the emergence of HIV/AIDS in the 1970s and 1980s, and the more recent 2014 outbreak of Ebola in Western Africa. Examining the distinctions between the two can give us a better understanding of how to combat potential outbreaks in the future. Ebola and HIV/AIDS are two infectious diseases with many similarities. Both diseases are caused by viruses, originating in Africa, with no approved vaccinesRead MoreSymptoms And Symptoms Of Infectious Diseases1680 Words   |  7 Pageswhereas fungi are classed as eukaryotic cells and viruses are neither living, nor dead organisms. Prokaryotes predominantly, are organisms which lack in membrane bound organelles, the majority of these organisms will not contain a true nucleus. In comparison, eukaryotes are larger organisms containing a nucleus and membrane bound organelles such as mitochondria and smooth/rough endoplasmic reticulum, structures required for protein synthesis. Bacteria are unicellular organisms that replicate and multiplyRead MoreDr. Gallo And The Band Played On Essay2087 Words   |  9 Pagesalso felt myself becoming angry at these characters and some of the decisions they decided to make. In summation, I will analyze these characters and determine which actions I believe were right and which were wrong in helping advance the research of AIDS in relation to the movie And the Band Played On. Even though the character Robert Gallo appears later in the film, he plays a significant and frustrating role in ‘And the Band Played On’. Dr. Gallo is a well-known scientist who had at the time wonRead More The Impact of the Ebola Virus on Africa Essay example3437 Words   |  14 PagesThe outbreak of Ebola virus in West Africa, a strain never seen in the region, is scary indeed. To hear about medical professionals, who are supposed to know more about Ebola than anyone else, fall helplessly in the line of duty is very frightening. Ebola is another of Africa’s brand-killers. And it seems to take the shine away from the story of a continent that has been rising unprecedentedly in a post-financial crisis era - where economic growth is in short supply. Even the historic US-Africa SummitRead More Dichotomy of Colors in Poes The Masque (Mask) of the Red Death1063 Words   |  5 Pagesa modern day counterpart that aids Poe in creating a wonderfully horrific scene. Man y of the symptoms mentioned in Poes red death fit the modern day Ebola. Both diseases are of unknown origin and attack quickly causing massive bleeding. Just as Ebola turned the society in Africa upside down, Red Death encourages desperate Prospero to put up iron gates to protect himself. This disease is meant to cause fear in the people. Referring to Red Death, Poe draws comparisons to an Avatar, a god sent imageRead MoreThere Are Some Micro-Organisms With The Capability To Cause1411 Words   |  6 Pagesscale tips to the left, representing a biological war which favours an outcome where the ability to cause disease has won. That is pathogenicity. The purpose of pathogenicity varies fairly much; in the case of extremely destructive pathogens such as Ebola or Marburg upon infecting humans, host morbidity is virtually assured, and of course there are non-pathogenic strains of bacteria including E.coli in the gut which have a symbiotic relationship with humans (1) and a variety of temperate phages thatRead MoreElimination Of Healthcare Associated Infections And Associated Costs1215 Words   |  5 PagesAssociated Costs (MAPP) Lakeshia S.Williams Argosy University Spring 15’ Healthcare Associated Infections Due to the severity of Ebola, more Americans are conscious of the lack of preventative measures afforded for healthcare workers and patients. After Healthcare workers became responsible for three of the four cases of Ebola on U.S soil, a high degree of concern arises, particularly regarding Healthcare Associated Infections. HAIs are responsible for 33.8 billion dollars inRead MoreThe Functions Of Management Within A Healthcare Organization1285 Words   |  6 Pages McConnell). Flow charts can be used to develop procedures, comparison of current and proposed procedures and emphasis on the key points (Liebler McConnell, 2012). Flow charts can be used to aid with planning and controlling. For planning this can be done to develop procedure, compare current and proposed changes and to depict the key points in a procedure (Liebler McConnell). As a controlling tool it can aid in evaluating the work flow and comparing estimated production with actualRead MoreIs Avoidance A Fundamental Worth Among Most Health Organizations?1610 Words   |  7 Pagesamount of illnesses in poorer countries is triggered by diseases and or mishaps: for example viruses, oxygen deficiency, respiratory illnesses, dehydration, wounds, hemorrhaging, acute myocardial, infection and more widespread diseases like AIDS/HIV and Ebola. The delivery of appropriate treatment and lifesaving drugs for serious illnesses is not a main concern for a lot of health organizations in unindustr ialized countries. This paper will look at indications demonstrating the necessity to change

Career Management And Professional Development Education Essay Free Essays

string(81) " finance in peculiar respects to the money markets is one that I feel suited to\." Upon taking my university class I literally had no thought as to what I wanted to make. I knew I wanted to work in the Finance industry but that was about it. By taking Accountancy and Financial Management it meant that I could get down to larn all the accomplishments required for work in the Finance industry while non specializing myself so much that I would be limited by occupation chances at Graduation. We will write a custom essay sample on Career Management And Professional Development Education Essay or any similar topic only for you Order Now While my chief fortes may still lie in either fiscal or direction accounting, Appendix 1[ 1 ]shows the many other possible paths that I could take. Many of the companies that fall under these classs will be based in London particularly those affecting investing markets, nevertheless there are plentifulness of possibilities to work non merely across the U.K but besides the remainder of the universe. Equally good as looking at Graduate occupations, one other measure frontward is to go a hired comptroller. Again from looking at Appendix 1 within the UK there are seven cardinal hired bureaus. However fall ining one of these will hold to happen after I have started my calling in order to cognize which one to fall in. For illustration if I wanted a calling in revenue enhancement I would take the CIOT over CIMA. After sourcing the occupations that my making leads me to make, it ‘s now a simple instance of combating the 300,000 other alumnuss each twelvemonth for precisely the same occupation. One manner to give me a contending opportunity at the occupation is by acquiring noticed and as a consequence I will necessitate to convey a whole scope of accomplishments and competences to the tabular array to demo why I should acquire the occupation. Like most people I am able to offer accomplishments such as Communication A ; Literacy be it written, ocular or unwritten, an application of numeracy due to the fact that I am an comptroller and as a consequence have to utilize Numberss on a twenty-four hours to twenty-four hours footing, and an application of IT skills due to the fact that in this changing universe the demand to be able to utilize a computing machine is going more and more evident. The accomplishments that I need to pull people ‘s attending to are the 1s that ca n’t be rather so good taught and have to be developed through experience in the workplace. These include Self Management such as the ability to demur duty for what I do, to be able to self motivate myself on my undertakings guaranting that they are completed by the needed deadline, and to be ready to accept unfavorable judgment and feedback on the work that I have done so as to better it to its best possible potency. Furthermore I need to be able to speak about teamwork, non merely â€Å" we did a undertaking one time at university in a group † but to be able to demo existent squad participant accomplishments. At a basic degree these would include a regard for fellow co-workers, to accept their determinations but besides offer a degree of negation and persuading, every bit good as doing certain that I contribute to treatments and meetings, but so at a more advanced degree to be able to work out what portion people play in a squad and maximize their accomplishments and traits for illustration devising certain that the thoughts individual negotiations with the encourager and compromiser so as develop the best result from an thought. In add-on to these, I besides need to hold concern and client consciousness of the industry I am in. When traveling to a occupation interview this will include background research into the company, but it will besides necessitate an apprehension of the cardinal constructs that make a concern win including hazard and wages every bit good as invention. This consciousness so has to be compiled with good communicating accomplishments so as to describe back to the terminal users be in internal directors or the external client. The consequences of my in category Myers Briggs appraisal[ 2 ]had me as an Introverted, Sensing, Thinking and Judging single. This suggests that I am a difficult working single with a clear sence of what is right and incorrect. I would be given to hold with this peculiarly as I do non cover excessively good with â€Å" Grey countries † of a state of affairs. The trial besides shows me to be a dedicated person who I believe I am and is something that I have to offer to graduate employers. Although the truth of these trials is something to be argued it does propose that an ideal occupation for me would be something based in finance. The consequence of the trial besides shows that some work in developing the extrovert side of me every bit good as measuring jobs on the footing of thoughts instead than merely facts will assist me to go a more rounded person. Before traveling onto happening the right occupation for me, I besides needed to look at what motivates me, in other words what do I necessitate my ideal occupation to offer in order to acquire me out of bed in the forenoon. The consequences of my Career Drivers Profile study[ 3 ]shows me to be motivated most by the demand of occupation security which with issues shortly to be faced such as acquiring a mortgage I would be inclined to hold with. My other drivers included position and stuff wagess. While I would hold with these to some extent I would state it is more a instance of desiring to be recognised for making a good occupation and besides holding the fiscal wages for inputting my difficult work. So What Is The Right Job For Me? Upon finishing my arrangement, one thing that is a certainty is that I do n’t desire to go an history, despite this nevertheless a calling in finance in peculiar respects to the money markets is one that I feel suited to. You read "Career Management And Professional Development Education Essay" in category "Essay examples" My grounds for this are drawn from a personal involvement in Stocks A ; Shares every bit good as executing good in the related faculties at university. After traveling to legion alumnus carnivals I have started using for Investment Banking and Asset Management occupations, due to the nature of the occupation nevertheless, most of these are based in London. As a consequence should I be successful in an application it would intend re-locating down to London and get downing an wholly new portion of my life, one which I would be excited to make, but besides a small apprehensive at the same clip. In footings of what I can offer my perspective employer, I am traveling to hold to travel beyond what everyone else can offer due to the fact I am taking about a sidestep in my pick of calling versus those who have graduated with a banking and finance grade. Hopefully my passion and thrust for the investing country of finance should come across and holding personal experience in the purchasing and merchandising of portions and bonds through a agent should at least give me some caputs up on the competition. If I should acquire a face to confront interview at any establishment nevertheless it will be of import for me to see which competences are being assessed during my interview and do certain I have a â€Å" bank † of illustrations that I can pull from and accommodate in order to reply on inquiries affecting teamwork, personal challenges and personal victory to call but a few. It will besides be of import to make some research into the company and attempt and bead that into my replies in order to demo that I have taken the clip to larn about the company. Got to Get Myself Connected! Arguably one of the most of import regulations in concern is that it ‘s non what you know but who you know. Unfortunately upon graduation I am traveling to be one of the many who knows a batch about my specific topics but with small practical experience and really few contacts within the industry. As a consequence something has to be done now in order to seek and derive as large an advantage as possible. In my first twelvemonth I signed up as a pupil member of CIMA, during the past few old ages at that place have been many chances to travel to societal events and web with people yet I have non bothered traveling to them. This twelvemonth may be a good thought to travel and web and at least acquire myself on the radio detection and ranging. The 2nd thing I have done is to put up a LinkedIn history. While many people argue they are of small usage I believe they may be a utile tool for maintaining path of the legion people I will run into in the hereafter and it besides shows posi tion employers the few people in the industry that I presently know. Fortunately as a consequence of my placement twelvemonth I now have contacts crossing from Cornwall right up to Glasgow. Dependent upon if and what professional organic structure I decide to fall in, they may besides be a great beginning of contacts. Equally good as the pupil chances listed above, by being an existent member of the professional organic structures I will be able to web with those presently practising in the industry instead than merely guest talkers and these people in bend may be able to set me in touch with other contacts to foster aid help my calling. Further to this, I believe that the University may be able to assist with my networking through the Alumni service. This will assist me maintain in contact with both my class mates from this twelvemonth, my friends who did n’t travel on work arrangement who have now graduated, every bit good as many other utile contacts who are presently working in, or holding the same issues as me seeking to interrupt into the investing profession. One other set of contacts that may turn out to be really utile is the enlisting bureaus, peculiarly those who specialise in Finance such as Hayes or Sewell Moorhouse who last twelvemonth managed to acquire 100 % of all university arrangement pupils who came to them into employment. Equally good as assisting me to acquire a occupation if my alumnus applications are unsuccessful they will be able to supply arrows on my CV and covering letters, but more significantly they will be a contact for life. For illustration if 10 old ages down the line I want a wholly different alteration of calling so these people will be here to rede where to travel. Making the Jump – Career Management Plan Many of my marks here will be based around my action programs as a consequence of my work placement study.[ 4 ]However my calling way as a consequence of the placement twelvemonth leads me off from the thought of going an comptroller. My first mark was to go on developing my fiscal accomplishments. At the clip of my study this would hold been my accounting accomplishments nevertheless upon contemplation and make up one’s minding that I no longer desire to be an accountant these accomplishments must be transferred over to other fiscal countries such as the investing country of finance I am interested it. Fortunately my university class gives me the flexibleness to make this as the concluding twelvemonth incorporates both accounting faculties but besides faculties covered by the Banking and Finance pupils which are straight related to the calling way that I now want. Despite the addition in work burden and the sheer trouble of some of the capable affair, I am still hopeful that I will be able to walk off with a 2:1 grade at graduation. My secondary mark was to go on the development of both my personal and professional accomplishments. Unfortunately due to no longer being on arrangement I am non in a place to be developing these accomplishments through a work based environment. However due to the sum of alumnus applications that I am finishing I believe that they at least give me the chance to develop my communicating accomplishments through the completion of online applications, covering letters and telephone interviews. Hopefully I will be able to pattern face to confront communicating accomplishments via interviews if I am lucky plenty to be shortlisted for any of these applications. My concluding mark was to develop a calling program for after university. It was apparent at the clip that Accounting may non hold been the ideal occupation for me hence the alumnus application made to HMRC, unluckily that application was rejected after the on-line numerical and verbal trials. Since so nevertheless I have applied for legion other vacancies all focused around the investing banking country of finance with large companies such as Fidelity but so besides looking at investing reding services such as Oliver Wyman. It was my idea that while I am now certain which country of finance I want to work in, I should n’t be binding myself down with one specialized occupation country. The other idea I had in assisting to develop my calling was to transport on at university in the signifier of station alumnus survey. However I shortly ruled this option out due to the cost but besides that I believe now is the clip to acquire into industry and to get down determining my calling. Further to this by non transporting on in graduate student survey I still have the option to finish all of my professional makings through whichever company I work for and so subsequently on down the line if I think that I would wish to travel back into instruction, the graduate student option is ever available for me. How to cite Career Management And Professional Development Education Essay, Essay examples

Brand Community Management

Question: Discuss about the Brand Community Management. Answer: Introduction Brand community has the ability to increase the loyalty of the customers who are engaged with the specific product, service or brand. From the starting of 21st century till now, brand communities have been a very famous topic for the researchers in the marketing literature. There are both positive as well as negative impacts of brand community on the buying behavior of the consumers. Positive impact includes increment of the customers loyalty as brand community is considered as the positive path to the brand loyalty. Along with this, it improves oppositional loyalty towards the brand of competitors, influence the behaviors of the customers creates value and impacts on the purchase intension of the customers. On the other hand, there are some negative impact also i.e. Feeling pressure due to the rival of brands and the users, inter-group stereotyping and demeaning rival brand communities etc (Sahay Sharma, 2010). The concept of brand community provides a better understanding of relat ionship between specific brand and the customers. This report describes the review of most important and relevant definitions of the brand communities. Further, the characteristics of the consumer communities are described in the report. Along with this, the way of brand community which impacts the consumers purchasing behavior towards the particular brand is described. At last, report provides some implications for brand management for the future research (Grzeskowiak Sirgy, 2007). Concept of brand community: Literature review Brand communities are considered as the instrument which contributes towards strengthening consumer-brand relationships. According to Muniz and OGuinn (2001), brand community is the specialized and non-geographically bound community which is based on the set of social relationships among the admirers of the particular brand. It is clear that they considered the community to be specialized as it creates the branded products and services. But, the discussion of brand community is not limited to geographically and it means that customers are not compelled to live in the same physical area (Gentile, Spiller Noci, 2007). The concept of brand community is based on the consumers who have developed the attachment towards a specific brand. Another point of view related to brand community has given by Bagozzi and Dholakia (2006). According to them, brand community is basically a group of consumers who share interest for the brand and well-developed social entity. In this, members are engaged jointly in a group to complete the common goals and commitment. In the marketing literature, brand communities are described on the basis of culture of consumption (Mathwick, Malhotra Rigdon, 2001).. Consumers and their community are focused for the particular brand but they can move towards another brand due to strong competition in the market. Recently it was verified that the brand community can be formed around the dominating brand such as Coca-cola and Red Bull. Further, the key concept of operations of brand community is engagement. The engagement of the customers towards specific brands has various reasons. The engagement of the customers depends upon multidimensional set of reasons. According to Hollebeek (2011), customers brand engagement is the level of motivational, brand related and context depended state of mind of consumers having the specific level such as behavioral, cognitive and emotional activity in the brand interaction. So, the consumers engagement towards the brand community depends on the different level of intensity (Fischer, 2011). Hennig-Thurau argued that there are eight factors by which consumers can be motivated to engage within the brand communities and among those factors social benefits are the most important factor. Those factors are expelling negative feelings, self-enhancement, advice seeking, and concern for other consumers, economic benefits, helping the company and platform assistance. Consumers are inspired to join any brand community due to specific benefits and advantages. The consumer engagement towards the specific brand provides them the rise to experience and interact with the members of the community. The deeper level of customers engagement creates, builds and improves the relationship of consumers with the community. Building brand community According to Richardson, OSullivon and Collins (2011), one of the important features of the brand community is that the formation of brand community happens sometimes with any organization or company as the brand community is usually originated by the consumers rather than the company. Based on some studies on the brand community, it is observed that the input of companies by the investment in the brand community can improve the growth of the community. The growth can be obtained by the interaction between the companies and community members and provide them the services and products based on their needs. The formation of brand communities takes various steps and some factors which are necessary for the brand community. According to the researchers, building brand community needs one or few people who are strongly involved in the specific product category and highly committed to the brand. For the formation of brand community, interaction is also important between the customers and t he brand. There are many other researchers who considered that to establish and form the brand community is an ongoing entity in which some conditions must be satisfied i.e. prior membership of sub-culture and willingness to take part in the sub-culture activity etc. having the good understanding of formation of brand community enables the companies tri forecast the information about the particular brand by analyzing the opportunities to interact with the members (Hellier et al, 2003). Brand customer relationship by Brand community Every brand has the specific identity and consumers can connect and share the identity by experiencing the brand. Brands can ultimately provide the identity to the consumers. In this way, the concept of the brand goes beyond the benefits and features and develops the psychological the deeper level of psychological connection with the customers. Relationship marketing has now become the important part of the business in recent years. It focuses on maintaining the relationship with the existing customers rather than attracting new customers for the products and services. By doing this, the aim is to gain the greater proportion of the existing customers who purchase the products. The relationship marketing focuses on the interaction between the sellers and buyers and concerned for the winning the customers by maintaining the link between the customers and the services provided by the company. To build the strong brand provides various financial rewards to the company. In the various mar kets, brands are becoming instilled with the personalities of the customers and they are maintaining and developing relationship with the brand. A study in UK demonstrates that the strong brand loyalty is the habit, intergenerational influence, emotional security and fir with the personality of the consumers (Capece Campisi, 2013). The Brand Ladder: Advancement of brand towards relationship Brands are the first and foremost identifiers in the market. The brand of every person is different. Basically, brands are the assurance of the performance, quality and functional benefits. The customers and individual consumers build the relationship with the brand. So, the brand has become the symbol of personality of the consumers. Brand of the specific product or service is anthropomorphic in nature, personal for the customers and becoming the essential parts of the life of the consumers. If the brand is missing in the market then consumers fell that they are missing something in their lives. Now, brand has established itself as the milestone in the individuals life. Customers always feel connected with the brand of the particular product or service. On the basis of brand attributes or brand personality, consumers are able to develop the strong relationship with the brand (Brogi, 2013). Putting together the perspectives of the consumers and based on the evidence in the research, it is observed that in the brand ladder, customers are connected with the brand and brand relationship for the long-term are developed based on some dimensions: Brand quality- Brand can be considered as the trustworthy and reliable partner who gives sense of being respected and presence of brand in the market. Self-connection- This is dimension by which the brand of the particular product or service focuses in the life of consumers. The past, present and future of the brand depends upon the choice of the customers. It also includes the encouragement to face the diverse circumstances. Intimacy: It represents the strong beliefs about the good performance of the product and the service in the market. It combines the brand relationship memory and experiences by the customers for the particular product or service (Sicilia Palazn, 2008). Commitment: Any relationship in business is based on the commitment. The commitment in the brand depicts the long term of stability and brand relationship of company with the customers. Commitment is important to maintain the relationship in the market. Love and passion: These are the affection based feelings of the customers for any particular brand. These feelings indicate affection and passion, warmth, feeling of uniqueness, possessiveness or the specific brand, and positive feelings towards the desired brand (Grewal, Hardesty Iyer, 2004) The ladder of brand towards the customer relationship can be depicted by the figure which is given blow: Figure 1: Brand Ladder (Source: Casal, Flavin, Guinalu, 2010) The brand community of the products and services has an important role in establishing the long-term relationship with the customers. Customers have different attitudes and behaviors towards the different brands. The brand community provides a kind of passion to the customers towards the brand. By the brand community, customers are able to know about the message of a particular brand. Along with this, brand community establishes the long-term commitment for the customers in terms of quality and prices. Brand has become the important part of customers life so, the customer always feel self-connected and concerned about the brand. The customers and users take part in co-creation of brand value and this process includes high mutuality. The evolution and development of relationship depends upon the needs of the customers. On this basis, there are some factors in the brand community which support the long-term relationship with the customers (Casal, Flavin, Guinalu, 2010). Those factors a re as follows: Trust- Trust is the main factor in building long-term relationship and partnership in the business. The perceived trust of consumers can affect the customer satisfaction related to the product or service. Trust impacts the prior experience and satisfaction of the customers. So, trust can be an outcome related to the number of attributes in the purchasing behavior of the customers (Okonkwo, 2007). Satisfaction- This is the overall level of customers delight and experience with the service. Satisfaction can be considered as the consumers fulfillment response. Customers are dependent on the direct experience of the services. Brand loyalty is the result of customer satisfaction and the customer satisfaction provides the basis of ling-term relationship with the particular brand. Customer satisfaction has the direct impact on the brand loyalty having quality (Zaglia, 2013). Conclusion From the above discussion, it is observed that the value and importance of the brand relationship and brand community are increasing. It is most important to develop and maintain the long-term relationship with the customers as brand is becoming most important part of consumers life. A successful brand relationship requires the analysis about the brand such as where the brand is working in the brand ladder. Further, from the discussion in the report, it is analyzed that there is the need to define the nature of the brand to build up the long-term relationship with the customers in the market. Customers like to stay connected with the brand as they develop strong relationship with the particular brand. Consumers are inspired to join any brand community due to specific benefits and advantages. Companies are using relationship marketing as Relationship marketing focuses on maintaining the relationship with the existing customers rather than attracting new customers for the products and services. In the relationship marketing, brand community plays an important role. 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