My Personal Philosophy Of Teaching Essay - 2022 Words

Teaching is a career that takes patience, passion, and desire. Since I was about ten years old, my passion has resided in teaching, specifically special education teaching. When my aunt adopted my twin cousins and found out they were autistic, I never would have expected the hard road she would have to go down in terms of their education. My motivation to teach has always been and always will be my cousins. Without them, I would have never found the desire and love I have for special education children. A quote by Magic Johnson that I feel describes why I want to be a special education teacher perfectly is, â€Å"All kids need is a little help, a little hope, and someone who believes in them.† Special Ed children, no matter how they must be taught or how much they can comprehend, have the same rights to an education as any other child. My personal beliefs on education stem not only from what my aunt went through, but from personal experience. I feel education has become so tec hnologically based that students feel they no longer need teachers. There are also many teachers that substitute using technology for teaching their students. Toyama (2006) noted that â€Å"supervision from human teachers, parents, and mentors is the only known way of generating motivation for the hours of a school day, to say nothing of eight to twelve school years.† Technology is a resource for teaching, it is not the teacher. Students cannot be motivated by technology and cannot flourish within a room whereShow MoreRelatedMy Teaching Philosophy : My Personal Philosophy Of Teaching932 Words   |  4 Pages This is my personal philosophy of teaching. This is my belief about teaching and learning and how I will put my beliefs into classroom practices. First and foremost, the purpose of education is to educate students so that they can be ready for the real world. It should prepare students for life, work, and citizenship. To do this, education should teach one to think creatively and productively. In addition to preparing students for the real world, all students should be able to read and comprehendRead MoreMy Personal Philosophy Of Teaching797 Words   |  4 PagesPhilosphy of Teaching The the purpose of this paper is to identify/describe and discuss my personal philosophy teaching. As I describe my theory of learning I will talk about experiences that have affected me. As well as identify areas of pedagogy that have influenced my personal philosophy. I will then describe how my philosophy teaching guide my teaching style. Personal Experinces My personal philosophy of teaching has its foundations in my experiences as a student. These experiences as aRead MoreMy Personal Philosophy Of Teaching895 Words   |  4 PagesMy philosophy of teaching is that every child should be treated equal and should have the right to learn and get a good quality education. Every child has the ability to learn. It is my job as a teacher to make sure that every student has a chance to learn while in my classroom. My classroom will be based on multicultural education. This will create an equal learning opportunity for all my students. I will treat all of my students equally and with respect no matter what kind of diversity I may haveRead MoreMy Personal Philosophy Of Teaching Essay2027 Words   |  9 PagesMy Teaching Philosophy Teaching is a career that takes patience, passion, and desire. Since I was about ten years old, my passion has resided in teaching, specifically special education teaching. When my aunt adopted my twin cousins and found out they were autistic, I never would have expected the hard road she would have to go down in terms of their education. My motivation to teach has always been and always will be my cousins. Without them, I would have never found the desire and love I haveRead MoreMy Personal Philosophy Of Teaching Essay2163 Words   |  9 Pages PERSONAL PHILOSOPHY OF TEACHING First and foremost, I believe that the task of every teacher is to provide a safe and stimulating environment that fosters learning and development intellectually, emotionally, physically and socially. My personal philosophy of teaching is largely based on the idea of student-centred learning. I believe that students have just a big role to play in the learning process as a teacher, and with that, comes the need for collaboration between students and teachers.Read MoreMy Personal Philosophy Of Teaching1779 Words   |  8 PagesTeaching in the modern classroom presents challenges many previous educators have not been faced with. The Melbourne Declaration of Educational Goals for Young Australians (Ministerial Council on Education, Employment, Training and Youth Affairs [MCEETYA], 2008) states that today are students will become â€Å"successful learners, confident and creative individuals, and active and informed citizens†. In order for educators to meet these demands, they wi ll need to consider how they will prepare studentsRead MoreMy Personal Philosophy Of Teaching3307 Words   |  14 PagesSECTION 1: Teacher Identity Write your Personal Philosophy of Teaching based upon your reading and learning in this unit. Refer to aspects including: attributes of an effective teacher, student engagement and motivation, catering for diversity (500 –800 words). Teaching as a profession is not easy; teachers must offer the highest level of care and education to all students in an encouraging and positive environment every single day. This can be done by creating a feeling of acceptance and sense ofRead MoreMy Personal Statement On Teaching Philosophy881 Words   |  4 PagesTeaching Philosophy Why I Am Here†¦ I am here to help my students become their best self. I am here to help my students in their education and to help them become better people and citizens. As a teacher, my goal is to help my students succeed in any way I can. I became a teacher because teaching gives me a chance to help kids grow and develop a love for learning, instead of a loathing for school. I want to be a teacher because I want to make a difference. I will make a positive impact on my student’sRead MorePersonal Experience: My Teaching Philosophy2434 Words   |  10 PagesTeaching Philosophy My philosophy of teaching is deeply rooted in nurturing the potential each and every student in my classes. Providing a creative environment that allows self assessment, growth, group interaction and mentorship are at its very core. Having taught in Higher Education for many years, and as an instructor of Media Arts and Animation, and Game Design, I have had the amazing opportunity to work with some of the brightest and creative young professionals. Teaching has not onlyRead MoreMy Personal Philosophy On Teaching And Implementing A Pbss Over The Last Five Weeks Essay1082 Words   |  5 Pageshave been fortunate enough to further my understanding of an administrator s role in developing and implementing a PBSS over the last five weeks. In gaining a broader depth of knowledge from a leadership perspective, I am learning the responsibilities and grit it takes to succeed in a larger role. During this research driven study, I have discovered the many facets that create a positive le arning environments for learning. An area that I have focused most of my energy on is, creating a desirable school

A Comparison Of Aids And Ebola Essay - 1376 Words

A comparison of AIDS and Ebola Doctors, as well as medical researchers, have often stated that there exist similarities as well as difference between HIV Aids and Ebola. The most notable similarity is that the two are viral conditions. Consequently, they can be compared based on characteristics common to viral diseases. The two spread through contract with body fluids of infected persons. Ebola and HIV are incurable illnesses that result in widespread stigma. However, both differ greatly despite the fact that they are virally transmitted. Their emergence is traced to the African continent (Jin, 2015). If left untreated, they turn out to be fatal. Governmental authorities, as well as non-governmental institution, have made tremendous efforts in curbing the spread of these killer diseases all over the world. Background information on HIV-AIDS The Acquired Immune Deficiency Syndrome denotes a spectrum of conditions that are caused by the HIV virus. Infection with this disease does not result in the instant occurrence of the related signs and symptoms. However, an individual is likely to experience flu-like symptoms after he or she is infected with it. Eventually, the person experiences a prolonged period of apparent health with no visible signs. On progression, the infection adversely interferes with the immune system of the individual. The weakening of the body’s defense system increases the risk of recurrence of common infections and opportunistic illnesses thatShow MoreRelatedThe Epidemic Of Infectious Disease1710 Words   |  7 PagesWestern Africa, are HIV and Ebola, respectively (Wainberg et al., 2014). Similarities Differences Between Two Viral Killers: HIV Ebola HIV and Ebola share similarities with respect to suspected origin and routes of transmission but the outcomes for these two infections are vastly different (Tambo et al., 2016). Both viruses are zoonotic in nature, with primates as the known original hosts for HIV and bats and primates hypothesized to be the original hosts for Ebola (CDC, 2015). Routes of human-humanRead MoreThe Epidemic Of Ebola And Hiv / Aids Essay1363 Words   |  6 Pagesa cure or vaccine available, thereby obliterating the human race if it were to spread. Notable cases include the emergence of HIV/AIDS in the 1970s and 1980s, and the more recent 2014 outbreak of Ebola in Western Africa. Examining the distinctions between the two can give us a better understanding of how to combat potential outbreaks in the future. Ebola and HIV/AIDS are two infectious diseases with many similarities. Both diseases are caused by viruses, originating in Africa, with no approved vaccinesRead MoreSymptoms And Symptoms Of Infectious Diseases1680 Words   |  7 Pageswhereas fungi are classed as eukaryotic cells and viruses are neither living, nor dead organisms. Prokaryotes predominantly, are organisms which lack in membrane bound organelles, the majority of these organisms will not contain a true nucleus. In comparison, eukaryotes are larger organisms containing a nucleus and membrane bound organelles such as mitochondria and smooth/rough endoplasmic reticulum, structures required for protein synthesis. Bacteria are unicellular organisms that replicate and multiplyRead MoreDr. Gallo And The Band Played On Essay2087 Words   |  9 Pagesalso felt myself becoming angry at these characters and some of the decisions they decided to make. In summation, I will analyze these characters and determine which actions I believe were right and which were wrong in helping advance the research of AIDS in relation to the movie And the Band Played On. Even though the character Robert Gallo appears later in the film, he plays a significant and frustrating role in ‘And the Band Played On’. Dr. Gallo is a well-known scientist who had at the time wonRead More The Impact of the Ebola Virus on Africa Essay example3437 Words   |  14 PagesThe outbreak of Ebola virus in West Africa, a strain never seen in the region, is scary indeed. To hear about medical professionals, who are supposed to know more about Ebola than anyone else, fall helplessly in the line of duty is very frightening. Ebola is another of Africa’s brand-killers. And it seems to take the shine away from the story of a continent that has been rising unprecedentedly in a post-financial crisis era - where economic growth is in short supply. Even the historic US-Africa SummitRead More Dichotomy of Colors in Poes The Masque (Mask) of the Red Death1063 Words   |  5 Pagesa modern day counterpart that aids Poe in creating a wonderfully horrific scene. Man y of the symptoms mentioned in Poes red death fit the modern day Ebola. Both diseases are of unknown origin and attack quickly causing massive bleeding. Just as Ebola turned the society in Africa upside down, Red Death encourages desperate Prospero to put up iron gates to protect himself. This disease is meant to cause fear in the people. Referring to Red Death, Poe draws comparisons to an Avatar, a god sent imageRead MoreThere Are Some Micro-Organisms With The Capability To Cause1411 Words   |  6 Pagesscale tips to the left, representing a biological war which favours an outcome where the ability to cause disease has won. That is pathogenicity. The purpose of pathogenicity varies fairly much; in the case of extremely destructive pathogens such as Ebola or Marburg upon infecting humans, host morbidity is virtually assured, and of course there are non-pathogenic strains of bacteria including E.coli in the gut which have a symbiotic relationship with humans (1) and a variety of temperate phages thatRead MoreElimination Of Healthcare Associated Infections And Associated Costs1215 Words   |  5 PagesAssociated Costs (MAPP) Lakeshia S.Williams Argosy University Spring 15’ Healthcare Associated Infections Due to the severity of Ebola, more Americans are conscious of the lack of preventative measures afforded for healthcare workers and patients. After Healthcare workers became responsible for three of the four cases of Ebola on U.S soil, a high degree of concern arises, particularly regarding Healthcare Associated Infections. HAIs are responsible for 33.8 billion dollars inRead MoreThe Functions Of Management Within A Healthcare Organization1285 Words   |  6 Pages McConnell). Flow charts can be used to develop procedures, comparison of current and proposed procedures and emphasis on the key points (Liebler McConnell, 2012). Flow charts can be used to aid with planning and controlling. For planning this can be done to develop procedure, compare current and proposed changes and to depict the key points in a procedure (Liebler McConnell). As a controlling tool it can aid in evaluating the work flow and comparing estimated production with actualRead MoreIs Avoidance A Fundamental Worth Among Most Health Organizations?1610 Words   |  7 Pagesamount of illnesses in poorer countries is triggered by diseases and or mishaps: for example viruses, oxygen deficiency, respiratory illnesses, dehydration, wounds, hemorrhaging, acute myocardial, infection and more widespread diseases like AIDS/HIV and Ebola. The delivery of appropriate treatment and lifesaving drugs for serious illnesses is not a main concern for a lot of health organizations in unindustr ialized countries. This paper will look at indications demonstrating the necessity to change

Career Management And Professional Development Education Essay Free Essays

string(81) " finance in peculiar respects to the money markets is one that I feel suited to\." Upon taking my university class I literally had no thought as to what I wanted to make. I knew I wanted to work in the Finance industry but that was about it. By taking Accountancy and Financial Management it meant that I could get down to larn all the accomplishments required for work in the Finance industry while non specializing myself so much that I would be limited by occupation chances at Graduation. We will write a custom essay sample on Career Management And Professional Development Education Essay or any similar topic only for you Order Now While my chief fortes may still lie in either fiscal or direction accounting, Appendix 1[ 1 ]shows the many other possible paths that I could take. Many of the companies that fall under these classs will be based in London particularly those affecting investing markets, nevertheless there are plentifulness of possibilities to work non merely across the U.K but besides the remainder of the universe. Equally good as looking at Graduate occupations, one other measure frontward is to go a hired comptroller. Again from looking at Appendix 1 within the UK there are seven cardinal hired bureaus. However fall ining one of these will hold to happen after I have started my calling in order to cognize which one to fall in. For illustration if I wanted a calling in revenue enhancement I would take the CIOT over CIMA. After sourcing the occupations that my making leads me to make, it ‘s now a simple instance of combating the 300,000 other alumnuss each twelvemonth for precisely the same occupation. One manner to give me a contending opportunity at the occupation is by acquiring noticed and as a consequence I will necessitate to convey a whole scope of accomplishments and competences to the tabular array to demo why I should acquire the occupation. Like most people I am able to offer accomplishments such as Communication A ; Literacy be it written, ocular or unwritten, an application of numeracy due to the fact that I am an comptroller and as a consequence have to utilize Numberss on a twenty-four hours to twenty-four hours footing, and an application of IT skills due to the fact that in this changing universe the demand to be able to utilize a computing machine is going more and more evident. The accomplishments that I need to pull people ‘s attending to are the 1s that ca n’t be rather so good taught and have to be developed through experience in the workplace. These include Self Management such as the ability to demur duty for what I do, to be able to self motivate myself on my undertakings guaranting that they are completed by the needed deadline, and to be ready to accept unfavorable judgment and feedback on the work that I have done so as to better it to its best possible potency. Furthermore I need to be able to speak about teamwork, non merely â€Å" we did a undertaking one time at university in a group † but to be able to demo existent squad participant accomplishments. At a basic degree these would include a regard for fellow co-workers, to accept their determinations but besides offer a degree of negation and persuading, every bit good as doing certain that I contribute to treatments and meetings, but so at a more advanced degree to be able to work out what portion people play in a squad and maximize their accomplishments and traits for illustration devising certain that the thoughts individual negotiations with the encourager and compromiser so as develop the best result from an thought. In add-on to these, I besides need to hold concern and client consciousness of the industry I am in. When traveling to a occupation interview this will include background research into the company, but it will besides necessitate an apprehension of the cardinal constructs that make a concern win including hazard and wages every bit good as invention. This consciousness so has to be compiled with good communicating accomplishments so as to describe back to the terminal users be in internal directors or the external client. The consequences of my in category Myers Briggs appraisal[ 2 ]had me as an Introverted, Sensing, Thinking and Judging single. This suggests that I am a difficult working single with a clear sence of what is right and incorrect. I would be given to hold with this peculiarly as I do non cover excessively good with â€Å" Grey countries † of a state of affairs. The trial besides shows me to be a dedicated person who I believe I am and is something that I have to offer to graduate employers. Although the truth of these trials is something to be argued it does propose that an ideal occupation for me would be something based in finance. The consequence of the trial besides shows that some work in developing the extrovert side of me every bit good as measuring jobs on the footing of thoughts instead than merely facts will assist me to go a more rounded person. Before traveling onto happening the right occupation for me, I besides needed to look at what motivates me, in other words what do I necessitate my ideal occupation to offer in order to acquire me out of bed in the forenoon. The consequences of my Career Drivers Profile study[ 3 ]shows me to be motivated most by the demand of occupation security which with issues shortly to be faced such as acquiring a mortgage I would be inclined to hold with. My other drivers included position and stuff wagess. While I would hold with these to some extent I would state it is more a instance of desiring to be recognised for making a good occupation and besides holding the fiscal wages for inputting my difficult work. So What Is The Right Job For Me? Upon finishing my arrangement, one thing that is a certainty is that I do n’t desire to go an history, despite this nevertheless a calling in finance in peculiar respects to the money markets is one that I feel suited to. You read "Career Management And Professional Development Education Essay" in category "Essay examples" My grounds for this are drawn from a personal involvement in Stocks A ; Shares every bit good as executing good in the related faculties at university. After traveling to legion alumnus carnivals I have started using for Investment Banking and Asset Management occupations, due to the nature of the occupation nevertheless, most of these are based in London. As a consequence should I be successful in an application it would intend re-locating down to London and get downing an wholly new portion of my life, one which I would be excited to make, but besides a small apprehensive at the same clip. In footings of what I can offer my perspective employer, I am traveling to hold to travel beyond what everyone else can offer due to the fact I am taking about a sidestep in my pick of calling versus those who have graduated with a banking and finance grade. Hopefully my passion and thrust for the investing country of finance should come across and holding personal experience in the purchasing and merchandising of portions and bonds through a agent should at least give me some caputs up on the competition. If I should acquire a face to confront interview at any establishment nevertheless it will be of import for me to see which competences are being assessed during my interview and do certain I have a â€Å" bank † of illustrations that I can pull from and accommodate in order to reply on inquiries affecting teamwork, personal challenges and personal victory to call but a few. It will besides be of import to make some research into the company and attempt and bead that into my replies in order to demo that I have taken the clip to larn about the company. Got to Get Myself Connected! Arguably one of the most of import regulations in concern is that it ‘s non what you know but who you know. Unfortunately upon graduation I am traveling to be one of the many who knows a batch about my specific topics but with small practical experience and really few contacts within the industry. As a consequence something has to be done now in order to seek and derive as large an advantage as possible. In my first twelvemonth I signed up as a pupil member of CIMA, during the past few old ages at that place have been many chances to travel to societal events and web with people yet I have non bothered traveling to them. This twelvemonth may be a good thought to travel and web and at least acquire myself on the radio detection and ranging. The 2nd thing I have done is to put up a LinkedIn history. While many people argue they are of small usage I believe they may be a utile tool for maintaining path of the legion people I will run into in the hereafter and it besides shows posi tion employers the few people in the industry that I presently know. Fortunately as a consequence of my placement twelvemonth I now have contacts crossing from Cornwall right up to Glasgow. Dependent upon if and what professional organic structure I decide to fall in, they may besides be a great beginning of contacts. Equally good as the pupil chances listed above, by being an existent member of the professional organic structures I will be able to web with those presently practising in the industry instead than merely guest talkers and these people in bend may be able to set me in touch with other contacts to foster aid help my calling. Further to this, I believe that the University may be able to assist with my networking through the Alumni service. This will assist me maintain in contact with both my class mates from this twelvemonth, my friends who did n’t travel on work arrangement who have now graduated, every bit good as many other utile contacts who are presently working in, or holding the same issues as me seeking to interrupt into the investing profession. One other set of contacts that may turn out to be really utile is the enlisting bureaus, peculiarly those who specialise in Finance such as Hayes or Sewell Moorhouse who last twelvemonth managed to acquire 100 % of all university arrangement pupils who came to them into employment. Equally good as assisting me to acquire a occupation if my alumnus applications are unsuccessful they will be able to supply arrows on my CV and covering letters, but more significantly they will be a contact for life. For illustration if 10 old ages down the line I want a wholly different alteration of calling so these people will be here to rede where to travel. Making the Jump – Career Management Plan Many of my marks here will be based around my action programs as a consequence of my work placement study.[ 4 ]However my calling way as a consequence of the placement twelvemonth leads me off from the thought of going an comptroller. My first mark was to go on developing my fiscal accomplishments. At the clip of my study this would hold been my accounting accomplishments nevertheless upon contemplation and make up one’s minding that I no longer desire to be an accountant these accomplishments must be transferred over to other fiscal countries such as the investing country of finance I am interested it. Fortunately my university class gives me the flexibleness to make this as the concluding twelvemonth incorporates both accounting faculties but besides faculties covered by the Banking and Finance pupils which are straight related to the calling way that I now want. Despite the addition in work burden and the sheer trouble of some of the capable affair, I am still hopeful that I will be able to walk off with a 2:1 grade at graduation. My secondary mark was to go on the development of both my personal and professional accomplishments. Unfortunately due to no longer being on arrangement I am non in a place to be developing these accomplishments through a work based environment. However due to the sum of alumnus applications that I am finishing I believe that they at least give me the chance to develop my communicating accomplishments through the completion of online applications, covering letters and telephone interviews. Hopefully I will be able to pattern face to confront communicating accomplishments via interviews if I am lucky plenty to be shortlisted for any of these applications. My concluding mark was to develop a calling program for after university. It was apparent at the clip that Accounting may non hold been the ideal occupation for me hence the alumnus application made to HMRC, unluckily that application was rejected after the on-line numerical and verbal trials. Since so nevertheless I have applied for legion other vacancies all focused around the investing banking country of finance with large companies such as Fidelity but so besides looking at investing reding services such as Oliver Wyman. It was my idea that while I am now certain which country of finance I want to work in, I should n’t be binding myself down with one specialized occupation country. The other idea I had in assisting to develop my calling was to transport on at university in the signifier of station alumnus survey. However I shortly ruled this option out due to the cost but besides that I believe now is the clip to acquire into industry and to get down determining my calling. Further to this by non transporting on in graduate student survey I still have the option to finish all of my professional makings through whichever company I work for and so subsequently on down the line if I think that I would wish to travel back into instruction, the graduate student option is ever available for me. How to cite Career Management And Professional Development Education Essay, Essay examples

Brand Community Management

Question: Discuss about the Brand Community Management. Answer: Introduction Brand community has the ability to increase the loyalty of the customers who are engaged with the specific product, service or brand. From the starting of 21st century till now, brand communities have been a very famous topic for the researchers in the marketing literature. There are both positive as well as negative impacts of brand community on the buying behavior of the consumers. Positive impact includes increment of the customers loyalty as brand community is considered as the positive path to the brand loyalty. Along with this, it improves oppositional loyalty towards the brand of competitors, influence the behaviors of the customers creates value and impacts on the purchase intension of the customers. On the other hand, there are some negative impact also i.e. Feeling pressure due to the rival of brands and the users, inter-group stereotyping and demeaning rival brand communities etc (Sahay Sharma, 2010). The concept of brand community provides a better understanding of relat ionship between specific brand and the customers. This report describes the review of most important and relevant definitions of the brand communities. Further, the characteristics of the consumer communities are described in the report. Along with this, the way of brand community which impacts the consumers purchasing behavior towards the particular brand is described. At last, report provides some implications for brand management for the future research (Grzeskowiak Sirgy, 2007). Concept of brand community: Literature review Brand communities are considered as the instrument which contributes towards strengthening consumer-brand relationships. According to Muniz and OGuinn (2001), brand community is the specialized and non-geographically bound community which is based on the set of social relationships among the admirers of the particular brand. It is clear that they considered the community to be specialized as it creates the branded products and services. But, the discussion of brand community is not limited to geographically and it means that customers are not compelled to live in the same physical area (Gentile, Spiller Noci, 2007). The concept of brand community is based on the consumers who have developed the attachment towards a specific brand. Another point of view related to brand community has given by Bagozzi and Dholakia (2006). According to them, brand community is basically a group of consumers who share interest for the brand and well-developed social entity. In this, members are engaged jointly in a group to complete the common goals and commitment. In the marketing literature, brand communities are described on the basis of culture of consumption (Mathwick, Malhotra Rigdon, 2001).. Consumers and their community are focused for the particular brand but they can move towards another brand due to strong competition in the market. Recently it was verified that the brand community can be formed around the dominating brand such as Coca-cola and Red Bull. Further, the key concept of operations of brand community is engagement. The engagement of the customers towards specific brands has various reasons. The engagement of the customers depends upon multidimensional set of reasons. According to Hollebeek (2011), customers brand engagement is the level of motivational, brand related and context depended state of mind of consumers having the specific level such as behavioral, cognitive and emotional activity in the brand interaction. So, the consumers engagement towards the brand community depends on the different level of intensity (Fischer, 2011). Hennig-Thurau argued that there are eight factors by which consumers can be motivated to engage within the brand communities and among those factors social benefits are the most important factor. Those factors are expelling negative feelings, self-enhancement, advice seeking, and concern for other consumers, economic benefits, helping the company and platform assistance. Consumers are inspired to join any brand community due to specific benefits and advantages. The consumer engagement towards the specific brand provides them the rise to experience and interact with the members of the community. The deeper level of customers engagement creates, builds and improves the relationship of consumers with the community. Building brand community According to Richardson, OSullivon and Collins (2011), one of the important features of the brand community is that the formation of brand community happens sometimes with any organization or company as the brand community is usually originated by the consumers rather than the company. Based on some studies on the brand community, it is observed that the input of companies by the investment in the brand community can improve the growth of the community. The growth can be obtained by the interaction between the companies and community members and provide them the services and products based on their needs. The formation of brand communities takes various steps and some factors which are necessary for the brand community. According to the researchers, building brand community needs one or few people who are strongly involved in the specific product category and highly committed to the brand. For the formation of brand community, interaction is also important between the customers and t he brand. There are many other researchers who considered that to establish and form the brand community is an ongoing entity in which some conditions must be satisfied i.e. prior membership of sub-culture and willingness to take part in the sub-culture activity etc. having the good understanding of formation of brand community enables the companies tri forecast the information about the particular brand by analyzing the opportunities to interact with the members (Hellier et al, 2003). Brand customer relationship by Brand community Every brand has the specific identity and consumers can connect and share the identity by experiencing the brand. Brands can ultimately provide the identity to the consumers. In this way, the concept of the brand goes beyond the benefits and features and develops the psychological the deeper level of psychological connection with the customers. Relationship marketing has now become the important part of the business in recent years. It focuses on maintaining the relationship with the existing customers rather than attracting new customers for the products and services. By doing this, the aim is to gain the greater proportion of the existing customers who purchase the products. The relationship marketing focuses on the interaction between the sellers and buyers and concerned for the winning the customers by maintaining the link between the customers and the services provided by the company. To build the strong brand provides various financial rewards to the company. In the various mar kets, brands are becoming instilled with the personalities of the customers and they are maintaining and developing relationship with the brand. A study in UK demonstrates that the strong brand loyalty is the habit, intergenerational influence, emotional security and fir with the personality of the consumers (Capece Campisi, 2013). The Brand Ladder: Advancement of brand towards relationship Brands are the first and foremost identifiers in the market. The brand of every person is different. Basically, brands are the assurance of the performance, quality and functional benefits. The customers and individual consumers build the relationship with the brand. So, the brand has become the symbol of personality of the consumers. Brand of the specific product or service is anthropomorphic in nature, personal for the customers and becoming the essential parts of the life of the consumers. If the brand is missing in the market then consumers fell that they are missing something in their lives. Now, brand has established itself as the milestone in the individuals life. Customers always feel connected with the brand of the particular product or service. On the basis of brand attributes or brand personality, consumers are able to develop the strong relationship with the brand (Brogi, 2013). Putting together the perspectives of the consumers and based on the evidence in the research, it is observed that in the brand ladder, customers are connected with the brand and brand relationship for the long-term are developed based on some dimensions: Brand quality- Brand can be considered as the trustworthy and reliable partner who gives sense of being respected and presence of brand in the market. Self-connection- This is dimension by which the brand of the particular product or service focuses in the life of consumers. The past, present and future of the brand depends upon the choice of the customers. It also includes the encouragement to face the diverse circumstances. Intimacy: It represents the strong beliefs about the good performance of the product and the service in the market. It combines the brand relationship memory and experiences by the customers for the particular product or service (Sicilia Palazn, 2008). Commitment: Any relationship in business is based on the commitment. The commitment in the brand depicts the long term of stability and brand relationship of company with the customers. Commitment is important to maintain the relationship in the market. Love and passion: These are the affection based feelings of the customers for any particular brand. These feelings indicate affection and passion, warmth, feeling of uniqueness, possessiveness or the specific brand, and positive feelings towards the desired brand (Grewal, Hardesty Iyer, 2004) The ladder of brand towards the customer relationship can be depicted by the figure which is given blow: Figure 1: Brand Ladder (Source: Casal, Flavin, Guinalu, 2010) The brand community of the products and services has an important role in establishing the long-term relationship with the customers. Customers have different attitudes and behaviors towards the different brands. The brand community provides a kind of passion to the customers towards the brand. By the brand community, customers are able to know about the message of a particular brand. Along with this, brand community establishes the long-term commitment for the customers in terms of quality and prices. Brand has become the important part of customers life so, the customer always feel self-connected and concerned about the brand. The customers and users take part in co-creation of brand value and this process includes high mutuality. The evolution and development of relationship depends upon the needs of the customers. On this basis, there are some factors in the brand community which support the long-term relationship with the customers (Casal, Flavin, Guinalu, 2010). Those factors a re as follows: Trust- Trust is the main factor in building long-term relationship and partnership in the business. The perceived trust of consumers can affect the customer satisfaction related to the product or service. Trust impacts the prior experience and satisfaction of the customers. So, trust can be an outcome related to the number of attributes in the purchasing behavior of the customers (Okonkwo, 2007). Satisfaction- This is the overall level of customers delight and experience with the service. Satisfaction can be considered as the consumers fulfillment response. Customers are dependent on the direct experience of the services. Brand loyalty is the result of customer satisfaction and the customer satisfaction provides the basis of ling-term relationship with the particular brand. Customer satisfaction has the direct impact on the brand loyalty having quality (Zaglia, 2013). Conclusion From the above discussion, it is observed that the value and importance of the brand relationship and brand community are increasing. It is most important to develop and maintain the long-term relationship with the customers as brand is becoming most important part of consumers life. A successful brand relationship requires the analysis about the brand such as where the brand is working in the brand ladder. Further, from the discussion in the report, it is analyzed that there is the need to define the nature of the brand to build up the long-term relationship with the customers in the market. Customers like to stay connected with the brand as they develop strong relationship with the particular brand. Consumers are inspired to join any brand community due to specific benefits and advantages. Companies are using relationship marketing as Relationship marketing focuses on maintaining the relationship with the existing customers rather than attracting new customers for the products and services. In the relationship marketing, brand community plays an important role. Customers always feel connected with the brand of the particular product or service. On the basis of brand attributes or brand personality, consumers are able to develop the strong relationship with the brand. References Brogi, S., (2013), Online brand communities: a literaturereview, ProceedingsofWCBEM2013?2nd World Conference on Business, Economics and Management Capece, G., Campisi, D.,(2013),User satisfaction affectingtheacceptanceofane?learningplatformasameanforthedevelopmentofthehumancapital: BehaviourInformationTechnology,32(4), 335?343 Casal, L.V., Flavin, C., Guinalu, M., (2010), Relationship quality, community promotion and brandloyaltyinvirtualcommunities:Evidencefrom freesoftwarecommunities.InternationalJournalof InformationManagement,30:357367 Fischer, K., (2011), Brand Community Management, MarkeZin,specialedition Gentile, C. Spiller, N. Noci, G., (2007), How to sustain the customer experience: an overview of experience components that co-create value with the customer: European Management Journal,25, pp.395410 Grewal, D., Hardesty, D. M. Iyer, G.R. , (2004), The effects of buyer identification and purchase timing on consumers perceptions of trust, price fairness, and repurchase intentions: Journal of Interactive Marketing, 18( 4)pp. 87-100 Grzeskowiak S., Sirgy M. J., (2007), Consumer Well Being(CWB):TheEffectsofSelfImageCongruence, Brand Community Belongingness, Brand Loyalty, and Consumption Recency: Applied Research in QualityofLife,2(4):289?304 Hellier, P.K., Geursen, G.M., Carr, R.A., Richard, J.A., (2003), Customer repurchase intention: a general structural equation model: European Journal of Marketing, 37(11-12), pp. 1762-800 Mathwick, C. Malhotra, N., Rigdon, E., (2001), Experiential value: conceptualization, measurement, and application in the catalog and Internet shopping environment: Journal of Retailing,77,pp.3956 Okonkwo, U., (2007), Luxury Fashion Branding: Trends,Tactics,Techniques,NewYork,NY:Palgrave Macmillan Sahay, A., Sharma, N., (2010), Brand Relationships and Switching Behavior for Highly Used Products Amongst Young Consumers,: Vikalpa Sicilia,M., Palazn,M.,(2008),Brandcommunitieson the internet? A case study of Coca?ColasSpanishvirtualcommunity.CorporateCommunications:AnInternationalJournal, 13(3):255?270 Zaglia,M.E.,(2013),Brandcommunitiesembeddedinsocialnetworks: JournalofBusinessResearch,66: 216223

Corporate Governance Essays - Corporate Law, Management,

Corporate Governance CORPORATE GOVERNANCE The Oxford English Dictionary defines governance as the act, manner, fact or function of governing, sway, control. To govern is to rule with authority, to exercise the function of government, to sway, rule, influence, regulate, determine, to conduct oneself in some way; curb, bridle (ones passions, oneself), or to constitute a law for. Governing is, therefore, a whole range of actions, initiatives and response patterns - from rule through influence to self-control and self-regulation. By inference it includes driving as well as steering. Therefore, in seeking to define governance and the purpose it is to acheive, it is necessary to give adequate consideration to its antitheses freedom and individualism. Governance as such has been largely taken for granted in the past. Something that does not require a systematic and detailed analysis, efforts or commitment of resources. For most of human existence governance has been imposed on the majority by a small elite, this form of governance depended on curtailing the freedom of the ruled in order to maximize the power of the rulers. The monopolizing of power by rulers made it virtually impossible for defects in governance either to be recognized by the ruled or to be challenged by them. Governance has gone by default since regimes did not share decisions with their subjects but left them to suffer the consequences of failure. In more recent times the growth of democracy together with the waning of communism and other extreme regimes has led to increasing concern at undue concentrations of power and its misuse. The loss or depreciation of long accepted models has created intellectual turmoil and a search for better processes of governance. Thus emerged the modern concept of governance based on the foundation that untrammeled personal freedom is akin to lawlessness. Such an employment of personal freedom requires a strict internal discipline or self governance that is rare. If we admit the concept of original sin, we are faced with the need for a code of morality and a process of self governance. As Geoff Mulgan suggests morality is a word that can be notoriously abused. Thus making self governance an imperfect art and a shaky foundation for the governance of groups . As corporates realised this, new models of governance came to the fore. Muller defines governance thus: Governance is concerned with the intrinsic nature, purpose, integrity and identity of an institution with a primary focus on the entitys relevance, continuity and fiduciary aspects. Thus Governance involves monitoring and overseeing strategic direction, socioeconomic and cultural contexts, externalities and constituencies of the institution. Thus, the primary goal of governance is making sure the right questions get asked at the right time, at the right place, by the right persons, to the right persons and in the right manner. It is not a coincidence that the worst corporate performers are the ones that had once been so securely on top that they stopped asking questions. Governance is usually delivered through an agreed constitution, through a complex web of customs and practices, underpinned by a shared system of ethics, to a range of stakeholders from the shareholder to the customer in that institution. Styles of governance vary depending on the nature and size of the body concerned. At one extreme is the rule-based style adopted by public sector bodies, which may be concerned with conformity rather than performance. At the other extreme are the churches and clubs where governance is based on trust. Most corporate bodies have an amalgam of both trust and rules in appropriate proportions. The Logic being that trust can only work with open governance. The basic prerequisite to achieving successful and effective governance is the establishment of certain criteria for systematic governance. As a minimum these are likely to be: 1. the identity of the body 2. definition of its purpose 3. how the purpose is to be achieved 4. membership criteria (both explicit, such as shared interests, and implicit for example shared values) 5. how the body is to be administered 6. how the body relates externally 7. how success is measured 8. termination arrangement In practice the constitutional details of most organizations will be more complex , interrelated and overlapping, but the basic elements need to be present in order so as to

Create a 30, 60, or 90-day plan for your job search.

Create a 30, 60, or 90-day plan for your job search. The average job search can take anywhere from six weeks to six months, depending on factors like your industry, your experience, and the economy. That’s a lot of ambiguity- and if you’re feeling a time crunch, it’s not a very helpful statistic. If you’re seeking to put the job hunt timeline on your own terms, there are things you can do to maximize the time you do have. Let’s look at three different job search plans to make the most of your valuable time. The 90-Day PlanLet’s say you’ve given yourself three months to find a new job. It can a pretty spacious timeline, allowing you to take your time on all of the necessary elements. You can use some of that time at the start to figure out what you want to do.Ask yourself:Are you looking for the same kind of job you had/have now?Are you thinking about a career change?What would you like to do next?A less urgent timeline helps here, and gives you the opportunity to really consider what you r next steps are.Your SearchWith 90 days, you have the time to do a deeper dive. Translation: you’re not just blitzing every related job opening you can find with your resume. You have time to research potential target companies and adapt your application materials (resume, cover letter) accordingly. Now is also the time to start really looking at your network to see if there are the kinds of targeted job opportunities you can pursue over the next 90 days.Your SkillsWith 90 days, you don’t have all the time in the world to learn how to do something from scratch, but you do have time to boost skills, or take a refresher. The average online course is eight to nine weeks, so this gives you time to work on some next-level skills- especially if the class is self-paced.Your ResumeTake the time to overhaul your resume. Seriously, do it. You’ve got a few months in your plan, and if you really want to get the most out of it (and maximize your interview-stage potential), your resume has to be spot-on. Start from scratch- no shortcuts!Your NetworkIt’s about quality, not quantity. If you haven’t already, start reaching out to targeted people who may be just outside of your network, friends of friends, or someone you met once and added to LinkedIn, but who now just happens to work at the company where you want an â€Å"in.† Because so much hiring is done based on who you know and not always what you apply for, as much time as possible in your 90-day plan should be devoted to bolstering your network. Hiring expert Lou Adler recommends spending 60% of your time networking if you want to score a new job within 90 days.Your Interview PrepBuild in a little interview preparation every day. This could just be five minutes as you’re getting ready in the morning, or a few quiet moments before you hit your pillow at night. Things to work on in the meantime, so that they come naturally when the time comes:Your handshake. Grip is key he re (think confident, but not arm wrestler), so it can take practice to get the right combination of strength and moderation.Your body language. Things like eye contact and posture can be your best assets in making a good initial interview impression.Your outfit. You have time to think about what your go-to interview outfit(s) will be, and then make sure they’re cleaned, pressed, and ready to go as soon as you get that â€Å"hey, come meet us and talk about the job† email.Your talking points. Take your resume and come up with real-life examples for each bullet point. Practice talking about them, ideally with a trusted friend or family member, so that you get comfortable talking about yourself and your achievements.By putting extra effort into the pre-work and crafting a strong base for your job hunt (serious consideration of job openings and companies, a rebuilt resume, time spent building skills and personal habits that will benefit you in the future), you’re ma king the most of those 90 days.The 60-Day PlanIf you have about two months before you’d like to see yourself settled in a new gig, you’ve still got buffer time to do some quality building when it comes to your application package.Your SearchLike with the 90-day plan, you have time to focus on particular areas or companies and do your research. But because 60 days will pass quickly, it’s time to increase the intensity. Your job search should be highly focused, with you looking for the best-fitting opportunities that align with your goals. If you’re unsure about what you want to do next or what job openings you want to go for, take the time to reflect on your goals for this job search (beyond â€Å"get a job†) and your immediate professional goals. It takes some time up front, but will save you time later on in the 60 days.Your SkillsSixty days can be enough time to brush up on skills on your resume that could be stronger, or to revisit old skills th at you want to feature for a particular job. Self-paced online courses can help you get the crash course you need, or even just a self-study program where you’re intensively researching things online, reading up on new trends, etc. And let’s face it- there’s a YouTube video for everything these days, so there’s no shame in using those for your skill-building! The most important thing here is, again, focus. It’s not really enough time to say, â€Å"hmm, maybe I really should start to learn HTML.† It’s more like, â€Å"Okay, I have these basic HTML skills. What do I need to bump them up on my resume?†Your ResumeWith 60 days on the table, it’s still worth it to rebuild your resume from the ground up- it doesn’t have to be a long undertaking, just a focused one. You’ll also want to take the time to take another editing pass and optimize your resume, which can help you get more out of applications.Your NetworkCu ltivating people in your network by having email conversations or even having a coffee IRL is great, but there’s no replacement for human contact. However, with 60 days to meet your goal of getting a new job, there might not be that luxury. That’s why networking tools become so handy in this two-month window. LinkedIn is a good starting point to start focusing your networking efforts. Are there people who work at your target companies? An old friend who you know happens to be married to someone in your field who might be hiring? It’s time to harness the power of what you’ve already got.That’s not to say you should neglect starting new relationships, but on your more aggressive timeline it’s most important to maximize what you have.Your Interview PrepLike the 90-Day plan, you have some time to prep. Practice your body language skills especially, and rehearse your talking points. And the earlier in the two-month window you have that interview suit dry cleaned and ready to rock, the better.The 30-Day PlanIf your plan is a 30-day one for whatever reason (like economic urgency, or you need out now of a terrible gig), then that’s a daunting goal, but a do-able one. There just isn’t much wiggle room or time for blowing things off. If you’re serious about getting a new job in a month, then that means your focus has to be on the job hunt.Your SearchIt’s time to come up with a hardcore job hunt time budget. With such an aggressively short window of time, you really don’t have the luxury of saying, â€Å"Oh, maybe I’ll do that this week.† Instead, write down your list of job search goals for the week and attach specific days/times to them. For example:Monday: Check saved job searches, research job openings at ABC Company.Tuesday: Call Karen about potential referral for ABC Company.Wednesday: Follow up with HR at XYZ Company about application.Whatever time you have available, figure out how you can set a time budget and stick to it. The closer you stick to that plan, the less likely you’ll be to fall off schedule, and discover that 20 days have gone by before you hit your early checklist goals. Figure out where you can devote chunks of time (ideally each day) to check things off on your list.Your SkillsAt this point, you need to go with the skills you have, or ones that you can learn very quickly by researching online or playing with programs (like finally learning how to do a vlookup, or revisiting how to use Adobe Photoshop). Focus on the core skills you want to feature most prominently on your resume and in interviews.Your ResumeIt’s definitely crunch time, which means you don’t really have a week to write, edit, and seek feedback on your resume. So let’s truncate that a bit. Start with some of the great tools that are already available, like resume templates you can use as a starting point.But- and I can’t emphasize this enough- never skip the proofreading step. If you have zero time, give it the most thorough check you can. And if it’s at all possible, have someone else read it. They may notice mistakes that passed right under your hurrying eyes. Simple mistakes can put your resume in the â€Å"no thanks† pile quickly, so even with a short schedule, you need to take the time for those extra steps.Your NetworkWhoever you have on your side now, that’s the squad you’re taking into battle. Focus on the people you already know who can help you with your job search. Use LinkedIn, Facebook, or any professional contacts you have, and don’t be shy about letting people that you’re on the lookout for a new job. Though that comes with a caveat: if your search is on the DL because you don’t want your current boss to find out, you’ll still want to be a little discreet. No blaring Facebook posts saying, â€Å"I’m looking for a job!†Your Intervi ew PrepAs with other aspects of your job search, your interview prep should be laser-focused on the resources you have. Identify your most interview-ready outfit, and get it ready to go: dry clean, fix any messy bits (like loose threads or saggy hems), and dust off your lucky interview shoes. Your schedule is so aggressive that you need to be ready to go almost immediately for interviews- if you get an interview tomorrow, you may not have time to rush around getting ready.It’s also important to know your resume points backwards and forwards, so you can speak to any aspect of it on short notice.However much time you’ve assigned to your job search plan, the most important thing is to maximize whatever time you do have. Coming up with a goal-oriented plan is a great start, and will help you make the most of the coming weeks. Good luck!

Action Learning and Governance Essay Example | Topics and Well Written Essays - 750 words

Action Learning and Governance - Essay Example He must be a person who can understand the need of the hour, possesses insight for the future, can plan rationally and can get the work done by the subordinates satisfactorily. He is no more an authoritative director who was supposed to give orders and merely direct subordinates as in the past. Today's fast growing world has new and revolutionary demands for leaders. A leader today has to be a charismatic being who does not shy away from doing work himself, rather enjoys putting valuable effort in the teamwork. Action Learning helps in producing such leaders. The practical approach of the Action Learning motivates the leaders to indulge in the work themselves to better perceive the situation. It makes them realize that they cannot win a war by standing on the edge. They will have to step into the arena to understand the demands of particular events and to decide and direct their subordinates accordingly. They will have to observe their own actions, analyze their motives and scrutiniz e their own experiences in order to find out the ways to improve their performances further. Thus, action learning teaches men to use their insight along with their knowledge and intelligence to perform better. And these very attributes have let Action Learning emerged as one of the most influential and valuable tools that is used worldwide for developing leaders nowadays. Now the question arises, which leadership style is to be followed that is most compatible with Action Learning (Gold, Thorpe, & Mumford, 2010). Let us first analyze the classical Leadership Styles offered by Kurt Lewin in 1939. According to Lewin, â€Å"there are three basic leadership styles: Authoritarian, Participative and Delegative†. The Authoritarian style asks the leaders to be autocratic and solely decide the course of action. Being the lone task master, such a leader shows less creativity and has to take the full accountability of entire group’s future prospects. Delegative style asks the le aders to let the workers do as they wish and offer no guidance. On the other hand, Participative style of leadership supports an environment with close collaboration of the leader and the workers. It is a productive situation where the actions are mutually analyzed and where the decisions are made together. The leader uses his intelligence and superior knowledge whereas the workers use their experience to find out the solution of every problem. Action learning only conforms to the Participative style of leadership to some extent unless the leader does not back away from the work himself and contributes his share willingly (Marquardt, 2004). . Today, there are numerous leadership styles in use that give rather detailed specifications of the duties and responsibilities of the leaders and the subordinates. One of these is Situational Leadership Style proposed in 1950 that supports the use of a style alterable according to the situation. The Emergent Style believes in the rise of a lead er from the subordinates who can comprehend their problems easily. The Transactional Style lays emphasis on the strict follow of the rules and regulations whereas the Transformational Style focuses the change in four variables: our self, others, groups and organizations. This style believes on the charisma of the workers and the vision of the leaders to be the road to success. Strategic leadership supports the notion of creating an atmosphere of competition among the subordinates to urge them to work harder. Team Leadership Style is a newly emerging style that lays stress on the importance of team work. 'Faceless Boss' is also a newly proposed style that diminishes the need of a prominent leader among a group to make the members feel comfortable in sharing their

Book Analysis Evironmantalism Essay Example | Topics and Well Written Essays - 1000 words

Book Analysis Evironmantalism - Essay Example Richard white view on environmentalism is that nature can act multipurpose to provide for human beings. This is evident by the fact that humans get food from the Columbian river and they generate hydroelectric power from the river. His view is the division of nature into different parts to maximize productivity and enhances development from nature. Richard White has evidently addressed with humans controlling nature to profit them, there are many consequences accompanied with it. Some people start wars claiming they own certain parts of nature and this erupts to social and political wars. This evident when the some people in Colombia tried to divert the course of the river to suit their social and political interest. This kind of actions results in struggles and oppositions about certain forms of nature. These struggles show that humans are fighting and claiming something they have not created and they do not have full rights of that natural resource. Richard perilously emphasizes th at what was supposed to happen did not happen in accordance to nature. Richard’s environmental concept is that humans can get all forms of energy from nature and use it for development purposes. This is emphasized through the generation of hydroelectric power for electricity, and the salmon fish that provide calories for human beings. He argues that the natural resources can provide the needed energy in the making of political and financial decisions that will enhance the developmental process3. Richard white addresses the misfortunes of human beings of trying to over control nature. With an aim of getting profits from nature, human beings have tried to dominate nature, which is not practical. This has resulted in conflicts between nature and human beings, as nature is not ready to conform to man’s ideas. Both nature and human begins end up becoming losers because they are unable to connect. This is because humans are trying to divide nature so as to maximizing profit thus forgetting the social values that should be upheld. Edward Abbeys Form of Environmentalist Edward Abbey’s form of environmentalist is one that advocates for the preservation and protection of the environment and natural resources. This is addressed by how the author brings out characters that are ready to protect a desert from the exploitation of developers.4 The characters in this book are in the move of stopping developers especially those who are in construction areas. These characters are stopping road buildings by destroying the equipments involved in the construction of roads. Edward is advocating for the preservation and conservation of the environment. The author has practically shown how he is ready to protect the environment fully. He is in the campaign of burning down billboards that are advertising construction projects, and he intentionally sabotages the bulldozers that are constructing roads in the quest of protecting the environment. Edward Abbey worked as a forest wanderer whose main aim was the protection of the environment and the conservation of natural resources.

American economy Research Paper Example | Topics and Well Written Essays - 6250 words

American economy - Research Paper Example The government plays an important role in the economy, as is the case in all countries. From the founding of the Republic, the United States federal government has strongly supported the development of transportation. It financed the first major canal system and later subsidized the railroads and the airlines. It has developed river valleys and built dams and power stations. It has extended electricity and scientific advice to farmers and assures them a minimum price for their basic crops. It checks the purity of food and drugs, insures bank deposits and guarantees loans. America’s individual 50 states have been most active in building roads and in the field of education. Each year the states spend some $33,31 million on schools and provide a free public education for 29.1 million primary-school pupils and 11.4 million youth in secondary schools. (In addition, 8.3. a million youths attend private primary and secondary schools.) Approximately 60 percent of the students who graduate from secondary schools attend colleges and universities, 77,2 percent of which are supported by public funds. The United States leads the world in the percentage of the population that receives a higher education. Total enrollment in schools o higher learning is 13.4 million. (Bureau of Economic Analysis, 2003) Despite the fact the United States government supports many segments of the nation’s economy, economists estimate that the public sector accounts for only one-fifth of American economic activity, with the remainder in private hands.

Kushta Abrak Safaid Physicochemical Properties Study

Kushta Abrak Safaid Physicochemical Properties Study STUDY OF PHYSICOCHEMICAL PROPERTIES OF KUSHTA ABRAK SAFAID PREPARED BY DIFFERENT DETOXIFICATION METHODS Mohd Tariq, Khaleequr Rahman, Shahid Shah Chaudhary, Mohd Zakir Corresponding author. Mohd Tariq (M.D) Abstract Background: Kushtas are organo-mineral nano-particles made by treating mineral with several herbs and subjected to precise heat treatment. In classical Unani text, various methods for the detoxification of abrak (Mica) are described. The end product of these methods is considered to be same but scientifically this claim has not been validated. Objective: The present study was aimed at comparative physicochemical evaluation of kushta abrak safaid (KAS) prepared by two different methods of detoxification, using classical as well as modern scientific parameters. Materials and Methods: Abrak was detoxified by two methods mentioned in Unani literature. After detoxification, both kushtas were prepared in furnace due to isolation of material heated, cost effectiveness and controlled heating system. Both finished products were comparatively evaluated for physicochemical characteristics including preliminary tests. Results: Floating and fineness test were positive for both the kushtas indicated correct preparation of KAS. Bulk density (0.50 ± 0.00 and 0.49 ± 0.00 gm/ml), tapped density (0.83 ± 0.00 and 0.83 ± 0.03 gm/ml), Hauser’s ratio (1.69 ± 0.00 and 1.65 ±0.01), compressibility index (40.23 ± 0.24 and 40.25 ±0.41%), loss of weight on drying (0.095 ± 0.00 and 0.094 ± 0.00%), pH of 1 and 10 % solution (9.96 ± 0.01, 9.60 ± 0.01, and 10.87 ± 0.00, 10.30 ± 0.01) total ash, acid insoluble ash, water soluble ash (93.04 ± 0.05, 5.98 ± 0.01, 6.59 ± 0.07 and 97.26 ± 0.03, 6.84 ± 0.01, 7.48 ± 0.00%); extractive values in petroleum ether, acetone, ethanol and water (0.00 ± 0.00, 0.46 ± 0.03, 1.43 ± 0.03, 5.23 ± 0.03 and 0.00 ± 0.00, 0.6 ± 0.00, 1.73 ± 0.03, 2.4 ±0.06%) were reported in KAS1 and KAS2 respectively. Conclusion: Results suggests that physicochemical constants of both kushtas were similar without any significant difference. Hence, the study scientifically validates the claims of Unani scholars that different detoxification methods of abrak do not have any significant effect on physicochemical properties of its kushtas. Key words: Detoxification, kushta, Mica, physicochemical, Unani medicine. 1. Introduction Unani means medicines which are a symbol of life. The name is derived from the word Ionian which originated in Greece. It is a time tested system of medicine dating back 5000 years.1 This system has vast description of useful metals and minerals. Earlier there was a disbelief that minerals are incompatible to humans, but now it has been reported that numbers of metallic compounds are essential for body.2 In Unani and other alternative system of medicine these metals and minerals are mostly used in calcined form called as kushta. Kushta is known by various vernacular names like Rasayana,3,4 Elixir4, Kimiya,4 Ikseer3,4, Bhasma5 etc. It is an organometallic substance treated with a quantum of heat to induce thermal decomposition in drug which produces rapid remedial effect after entering in the body. 6 In Unani system Mica (abrak) is used effectively since millennia for the treatment of various disorders. Internally, it is used in the form of kushta. But before making its kushta, it is always subjected to detoxification in order to enhance its therapeutic actions and remove the unwanted or toxic properties.7 Various detoxification procedures of abrak are mentioned in classical texts, which are still in practiced. Unani scholars claim that different detoxification methods do not implicate significant effect on physicochemical properties of the end products. However, this claim is never scientifically studied. Therefore, the present study was aimed to prepare kushta abrak safaid by detoxifying it by two different methods and comparatively inscribe the physicochemical properties of both the finished product and to observe that whether the two kushtas significantly differ from each other or not. 2. Materials and Methods 2.1 Materials Abrak safaid and milk were purchased from the local market in Bangalore. Ghekwar (Aloe barbadensis Mill.) was procured from the herbal garden of National Institute of Unani Medicine. Shora Qalmi (Potassium nitrate) was purchased from Shrinivasa chemical shop, Rajaji Nagar, Bangalore and was of analytical grade. 2.2 Methods of detoxification (Tasfiya) of abrak safaid Before subjecting to kushtasazi, abrak safaid was purified as per classical literature. Most of the raw drugs are procured from the mines, so there is more chance of impurities, toxicity and heterogeneous qualities. Tasfiya (detoxification) is indicated to eliminate all such impurities and to induce certain good qualities to enhance its pharmaco-therapeutic properties.8 This process results in the conversion of impure mineral into pure or organomineral form, ready to be calcined.9 If ‘tasfiya is not performed, their use is said to be injurious to the individual.10 First method of detoxification The layers of abrak were first separated by pounding with mortar and pestle (Fig 1). The small pieces of abrak were tied loosely in a bag of thick cotton cloth along with date (Phoenix dactylifera) seeds. The bag was then dipped in lukewarm water and rubbed vigorously (Fig 2). Small particles of abrak were then squeezed out of the bag. The process of dipping the bag in hot water and rubbing was repeated till all the particles of abrak were squeezed out of the bag. The particles of abrak were allowed to settle down at the bottom of the vessels and the water was decanted. The abrak particles were collected and allowed to dry. The dry particles are called abrak mahloob (Fig 3).11 Fig 1: Raw abrak Fig 2: Dhanab process Fig 3: Abrak mahloob Second Method of detoxification Abrak was heated on fire (Fig 4) until red hot (Fig 5) and then dipped in 100 ml milk (Fig 6). The procedure was repeated seven times.12 Fig 4. Raw Abrak  during heating Fig. 5 Abrak after  red hot stage Fig. 6. Abrak safaid  after dipping in milk 2.3 Method of preparation of Kushta Abrak safaid KAS was prepared as per method mentioned in Kitab ul taklees6 but with a slight modification, that instead of using the cow dung cakes it was prepared in furnace because being a closed chamber furnace gives better temperature control,9,13 isolation of material being heated, saves time and labour,13 Twelve gram abrak safaid musaffa was dipped in luab gheekwar (Aloe barbadensis) (Fig 7) and placed inside Muffle Furnace and heat was given (Fig 8). For the operation of heat, thermogram of 12 kg of cow dung cakes given by Kumar G et al was followed14 as same quantity of cow dung cakes are used for the preparation of KAS. Afterwards self cooling, 18 gm shora qalmi dissolved in 20 ml water was added (Fig 9) and again heated (Fig. 10) by following same heat pattern. After self cooling, kushta was removed and dipped in one liter water (Fig 11) and kept undisturbed for 2-3 hrs so as to remove shora qalmi. Afterwards water was removed and kushta was dried on heater. After complete drying, KAS ( Fig 12) was stored in an air tight bottle. Fig. 7 Abrak flakes dipped Fig. 8. After 1st puta (Heating) Fig. 9. Shora dissolved  in Aloe barbadensis in water added Fig. 10. After 2nd puta (Heating) Fig. 11. Kushta dipped in water Fig. 12. Final kushta abrak safaid Physico-chemical parameters The prepared kushtas were evaluated for classical parameters like organoleptic properties, classical parameters of kamil kushta (ideal kushta) like floating test, 15 grain floating test,16 fineness test15 as well as modern scientific parameters like bulk density,17 tapped density,17 Hausner’s ratio,18 Carr’s compressibility index19 in density tester by LABINDIA model no. 1025. pH in 1% and 10% solution20 by digital pH meter by Eutech instruments model no. 1544421, loss of weight on drying20 in hot air oven by LABLINE, Anmatrix instrument technologies. Total ash,21 acid insoluble ash,22 water soluble ash22 and extractive values23 were also evaluated. 3. Results and Discussion Ideally kushta should be tasteless, odorless and lusterless. Both KAS were tasteless, odorless, smooth to touch and lusterless (Table no.3). KAS1 was yellowish white and KAS2 was complete white. Floating, grain floating, finger and wall stick test were positive for both kushtas (Fig.13-18). These findings implies that both the kushtas were ideal (kamil) as per classical Unani literature. Fig.13 Floating test (KAS1) Fig.14 Rice floating on KAS1 Fig. 15.Finger test KAS1 Fig. 16 Floating test (KAS2) Fig. 17 Rice floating on KAS2 Fig. 18 Finger test (KAS2) The mean value of bulk and tapped density of KAS1 and KAS2 were 0.50 ± 0.00 gm/ml, 0.83 ± 0.00 gm/ml and 0.49 ±0.00, 0.83 ± 0.03 gm/ml respectively (Table no.4). Bulk density is the mass per unit volume of a loose powder bed. It is an essential parameter for process development of solid dosage manufacturing. It indicates the amount of powder that can fit in a space.18 The tapped density represents the random dense packing of the material and is generally higher for regularly shaped particles (i.e. spheres) as compared to irregularly shaped particles such as needles.18 The mean value of Hausner’s ratio and compressibility Index of KAS1 and KAS2 were 1.69 ± 0.00, 40.23 ± 0.24% and 1.65 ± 0.00, 40.39 ±0.25 % respectively (Table no.4). Compressibility index is a measure of relative importance of inter-particulate interactions. In a free flowing particle, these interactions are generally less significant; so bulk density and tapped density values are closer. For poo rly flowing materials, there are frequently greater inter particle interactions, which results in lower bulk density and a greater difference between bulk and tapped densities. These differences in particle interactions are reflected as compressibility index.18 Compressibility index of kushtas were greater than 37 indicated that both kushtas have very, very poor flow properties.24 However, the compressibility index of KAS1 was less than that of KAS2 indicating that KAS2 was more compressible than KAS1. Fig. 19. Comparative Bulk density, tapped density and Hausner’s ratio of raw abrak, KAS1 and KAS2 pH value of both kushta were alkaline. The pH value of KAS1 and KAS2 was 9.96 ± 0.01 and 9.60 ± 0.01 respectively in 1% and 10.87 ± 0.00 and 10.30 ± 0.01 respectively in 10% aqueous solution (Table no.4). These results are in accordance to the fact that the pH value of water solutions of metallic oxides are basic.25 The percentage of loss of weight on drying at 105 °C was found to be 0.095 ± 0.00 and 0.094 ± 0.00 in KAS1 and KAS2 respectively (Table no.4). Shelf life of kushta as mentioned in classical literature is infinite and they become more and more potent with the advent of time. This negligible moisture might be the factor responsible for high shelf life as it would not provide any medium for the growth of the microbes and restricts the chemical reactions. The mean percentage values of the total ash, acid insoluble ash, water soluble ash and water insoluble ash in KAS1 were 93.04 ± 0.05%, 5.98 ± 0.01 %, 6.59 ± 0.07% and 86.45 ± 0.07 % respectively and for KAS2 were 97.26 ± 0.03 %, 6.84 ± 0.01 %, 7.48 ± 0.00 % and 89.77 ± 0.04% respectively (Table no.4). High ash value in both kushtas showed the presence of very high inorganic content. However, KAS2 showed higher quantity of inorganic matter than KAS2. Fig. 20. Comparative total ash (TA), water insoluble ash (WIA), acid insoluble ash (AIA) and water soluble ash (WSA) of raw abrak, KAS1 and KAS2 The mean percentage of the extractive value of KAS1 in petroleum ether, acetone, ethanol and water were 0.00 ± 0.00, 0.46 ± 0.03, 1.43 ± 0.0and 35.23 ± 0.03 respectively and for KAS2 were 0.00 ± 0.00, 0.6 ± 0.00, 1.73 ± 0.03 and 5.73 ± 0.03 respectively (Table no.4). Extractive values help in the determination of the adulteration and is an index of the purity of the drug. In case of kushta extractive value is performed to extract out organic matter if present.26 Low extractive values were indicative of very low organic matter and maximum quantity of inorganic substance in both kushtas. Fig. 21. Comparative extractive values of KAS1 and KAS2 in petroleum ether, acetone, ethanol and water Table 1: Observations while detoxification of abrak Table 2: Physical Constants of raw abrak Table 3: Preliminary tests of raw abrak, KAS1 and KAS2 Table 4: Physicochemical parameters of raw abrak, KAS1 and KAS2 *LOD- Loss of weight on drying, AIA-Acid insoluble ash, WIA- Water insoluble ash, WSA- Water soluble ash 4. Conclusion The data of the present study suggests that the physicochemical characteristics of KAS1 and KAS2 were similar without any significant difference. Hence, the study validates the claim of Unani scholars that difference in detoxification methods does not have any effect on the action and uses of kushtas. Further, these kushtas should be analyzed through sophisticated analytical instruments like XRD, Particle size distribution, SEM, TEM, Energy Dispersive X Ray, AFM methods. Furthermore, work needs to be done using various animal models to evaluate the extent of absorption and their elemental effect at tissue level. References Dubey N, Dubey N, Mehta RS, Saluja AK, Jain DK. Quality Assessment of Kushta-e-Gaodanti: A Traditional Unani Medicine. Asian J. Research Chem. 2008; 1(1):46-50. Dandiya PC, Vohora SB. Research and Development of Indigenous Drugs. New Delhi: Jamia Hamdard; 1989:297 Kareem BH, Ferozuddin CH. Miftahul Khazain. New Delhi: Idara Kitabus shifa; YNM: 6, 194. Mahdihassan S. Indian Alchemy or Rasayana. New Delhi: Vikas Publication House; 1979: iii, 20,51, 52, 60, 63, 65,66. Bajaj S, Vohora SB. Anti-Cataleptic, Anti-Anxiety and Anti-Depressant Activity of Gold Preparations used in Indian Systems of Medicine. Ind Jour of Pharmacol. 2000; 32: 339-346. Kabeeruddin HM. Kitabul Taklees. New Delhi: Central Council of Research in Unani Medicine; YNM: 23, 46, 68 Khaleefatullah M, Rasheeda AM. Ilmul sayadala- The Unani pharmacy. Andhra Pradesh : Academic Publisher; 2009: 27. Neeralagi RM. Physico-Chemical Analysis and Evaluation of Antibacterial And Antifungal Activity Of Sasyaka Bhasma. Dissertation submitted to the Rajiv Gandhi university of Health Sciences, Bangalore, Karnataka; 2010:13. Tariq M. Comparative Physicochemical Analysis of Kushta Nuqra Prepared by Different Methods of Detoxification. Dissertation submitted to the Rajiv Gandhi University of Health Sciences, Bangalore, Karnataka; 2013: 68. Chopra RN, Chopra IC, Handa KL, Kapur LD. Chopra’s Indigenous Drugs of India. 2 Nd Ed. Calcutta: Academic Publisher; 1982:461-464. Anonymous. The Unani Pharmacopoeia of India. Part-II. Vol. 1. New Delhi: CCRUM, Ministry of H F.W. Govt. of India; 2007: 270-271. Hafeez A. Sanatal Takless. New Delhi: Central Council of Research in Unani Medicine; YNM: 87. Chaturvedi R, Jha CB. Standard Manufacturing Procedure of Rajata Bhasma. An Int Quar Jour of Res in Ayur. 2011; 32(4): 566–71. Kumar KG, Galib, Patgiri BJ. Pharmaceutical standardization of Jala shukati Bhasma and mukata shukati Bhasma. An Int Quar Jour of Res in Ayur. 2012; 33(1): 136–142. Tariq M, Chaudhary SS, Imtiyaz S. Introduction to kushta: a herbo-mineral Unani formulation. Jour of pharma and sci inno. 2013; 2(1): 14-17. Mohaptra S, Jha CB. Physicochemical characterization of ayurvedic bhasma (swarna mashika bhasma): An approach to standardization. Int Jour of Ayur Res. 2010; 1(2): 82-86. Ahmed N, Niharika G, Deepak P, Nazan S, Mohammed SA. Formulation design, characterisation and in vitro Evaluation of bilayered tablets containing Telmisartan and hydrochlorthizide. Int Jour of Biopharma. 2013; 4(1): 1-9. Qui Y, Chen Y, Zhang GZ. Developing solid oral dosage forms: Pharmaceutical theory and practice. USA: Academic press, Elseviers; 2009: 168-70. Ghosh TK, Jasti BR. Theory and practice of contemporary pharmaceutics. USA: CRC press; 2006: 299 Anonymous. Physicochemical Standards of Unani Formulations. Part 4. New Delhi: Central Council of Research in Unani Medicine; 2006: 39, 142-145. Anonymous. The Unani Pharmacopoeia of India. Vol. 2. New Delhi: GOI. Dept. of AYUSH; 2007: 116. Anonymous. The Unani Pharmacopoeia of India. Vol. 3. New Delhi: GOI. Dept. of AYUSH; 2007: 134. Anonymous. Quality Control Methods for Herbal Materials. Switzerland: WHO; 2011: 29-31 Aulton EM. Aultons Pharmaceutics. London: Churchill Livingstone, Elsevier; 2009: 176-178. Qasmi IA. Kitabul Taklees. Aligarh: Aligarh Muslim University; 2003: 13-17. Rasheed A, Marri A, Naik MM. Standardization of Bhasma: Importance and prospects. Jour of Pharmacy Res. 2011; 4(6):1931-1933.

Free Essays - Ode to a Nightingale :: Ode Nightingale Essays

Ode to a Nightingale One must be armed with a little knowledge of Greek mythology before taking on Keats; Hyperion, for example, is filled with allusions to Milton's Paradise Lost. After reading and re-reading Ode on a Grecian Urn I decided that it would be best to only comment on Ode to a Nightingale (because I'm baffled with Keats). I found him very hard to understand. You can't just sit down and read Keats like a Grimm's fairy tale. Keats must be read with great scrutiny; otherwise, you'll miss his point. I only pray that my readings and poor mind will give some sort of justice to Keats's monumental work: "Ode to a Nightingale." The poem begins with Keats's, with his complaint about humanity. He is filled with "heartaches and a drowsy numbness pains" and a feeling of forgetfulness as if "hemlock I had drunk." Life has brought him to a state of forgetfulness and is bewildered to find a "light-winged Dryad [Nightingale] of the trees" that is "being too happy in thine happiness" and singing "of summer in full throated ease." Keats would love to join the song of the Nightingale but has no way except through death, but even death is painful. Keats doesn't want any more pain that life has to offer so he talks about a "vintage [wine] that hath been Cool'd a long age. . . With beaded bubbles winking at the brim" and he hopes that he "might drink, and leave the world unseen, And with thee fade away into the forest dim." With the wine Keats hopes to "Fade far away. . . [from] The weariness, the fever, and the fret" of life. Man's drink is his only escape from this life but then he writes that he doesn't want to j oin nature and "fly to" the Nightingale "charioted by" wine but of poetic imagination. Because too much wine would bring pain in the morning and would only stop pain for a while. Once the drug has run its final course he would be in more pain then before. If only this world could fade away so that he could join the world of nature where he could be "too happy in thine happiness." He wants to leave this world: "That I might drink, and leave the world unseen," he wants to "Fade far away, dissolve, and quite forget" everything.